
This is Salty and Pep from Knorr Sidekicks.
In case you're unfamiliar, a few years ago, Knorr introduced Salty, a salt shaker,
suddenly neglected when Knorr started making their products with 25% less salt. Knorr might have been excited about it, but Salty was not, and due to his
declining popularity among consumers and
his failure to fit in, he's run away, prompting Pep (a pepper shaker),
to put up Missing Posters for his dear friend. Salty, not finding his past popularity, and Pep, not finding his friend, are very sad, and when they cry, their respective products pour out their eyeholes.
It's heartbreaking, really, and makes you want to have excess salt and pepper in your meals, just to make them happy.
Alas, due to popular demand, Knorr has run out of the shakers and I can't have them. :(
Best ad campaign ever.
(click the links to see commercials about them)